BECOME A SPONSOR
Ads on all equipment
Shirts, pants, helmets, bikes, caravans, paper materials, media outputs, team named after the sponsor, paper flags, banners, brochures, traveling with the team, VIP treatment
Investing in sports can increase your brand awareness. However, it is not always as simple to present your brand visibly for every attendee at the sports event. That is what makes cycling so unique. Not only will your logo be presented on the sports event banners and the cyclist’s dresses and bikes but also the cycling team will be known by the name of the sponsor. Due to this fact, your brand awareness will be boosted enormously and your brand will be known the same way as are famous brands connected to Formula 1 or football.
The team named by your brand is not the main benefit you could get. As a sponsor, you will get the unique chance to organize collateral events for your clients and to get the rare opportunity to become a real part of the cycling community. For us being sponsored doesn’t mean only get paid for a promo but we value every single supporter and want to bring him closer to the world of cycling where he will meet the rest of the team and feel included.
Furthermore, cycling has perfect media coverage with direct access to the public. Best brand visibility, in-depth connection combined with direct access to the audience makes cycling the number one sport for maximizing the sponsor’s returns. You as a sponsor will also become a part of the most important races of the world like Tour De France, Giro D’Italia, or Vuelta Espana.
SPONSOR LEVEL
Based on the level of sponsoring you are able to place your advertisement on various places related directly to the cycling competitions attended. The higher the level, the more visible you are. Higher level of sponsoring can even mean the entire team wearing your logo or a slogan while being constantly on camera during the live-streamed race.
AD PLACEMENT POSSIBILITIES
Your logo/slogan can be placed on the clothing and the helmet of the entire team. With bigger sponsorship more space is allocated to you. Other possibilities would be the caravans which are considered the home stations of cyclists. And of course any media outputs, banners or even flags given out to people (imagine hundreds of people waving with your flag to greet the cyclists).
AFTERMATH FOR SPONSORS
The race is being broadcasted live. With the entire team or even just one racer, your logo will be on display the entire time. A small sponsorship grants you hours of airtime, exposure on after-pictures and videos. Cycling races are the most popular sports events in the world exceeding with their worldwide audience even the watch-time of Super Bowl. The potential of exposure is enormous.